Mattel tops the toy industry for the second year in a row with nine ‘Toy of the Year’ Award nominations across eight categories
Mattel, Inc., the world-famous toy company announced that the company’s portfolio of toys has received nine finalist nominations across multiple categories for The Toy Association’s 2021 Toy of the Year (TOTY) Awards.
For the second year in a row, the company leads the industry in finalist nominations, with 2021 nominations including products from American Girl ®, Barbie ®, Cave Club ®, Fisher-Price ®, MEGA ®, and licensed toys. In total, more than 55 Mattel toys occurred on the TOTY nomination list over the last five years.
The full list of Mattel TOTY 2021 finalists includes:
American Girl® – 2020 Girl of the Year™ Joss’s™ Ultimate Collection – Specialty Toy of the Year
Barbie® Color Reveal™ – Doll of the Year
Cave Club® Fashion Dolls – Doll of the Year
Fisher-Price® #ThankYouHeroes Line – Action Figure of the Year
Fisher-Price® Imaginext® DC Super Friends™ Super Surround™ Batcave™ – Preschool Toy of the Year
Fisher-Price™ Imaginext® Pop-Up Gotham City™ Playset – Playset of the Year
MEGA Construx™ Halo® – Pelican Inbound – Construction Toy of the Year
Fisher-Price® Laugh & Learn® Grow-the-Fun Garden to Kitchen™ playset – Infant/Toddler Toy of the Year
Star Wars: The Mandalorian The Child 11″ Plush – Plush Toy of the Year
If you are a fan of Mattel, you will definitely familiar with the brands above. Their products are excellent in designs, their team never stops innovating too. They have a strong R&D team to support the continued innovation and development, so you will find their new ideas on the toy market now and then.
Kids love their items, because of Their design and playability. Parents prefer these brands, because of their reliable quality and Mattel’s sense of mission. So there is no doubt that products from Mattel will popular for so many years.
We will see winners in each category at the TOTY Awards virtual event on Friday, February 12, 2021. The result of the overall “Toy of the Year” winner and “People’s Choice” winner will come out at the same time.
Those announcements will be paired with the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame , which will include American Girl founder, Pleasant T. Rowland, as part of the Class of 2021. TOTY winners are decided by votes cast by retailers, media, consumers, and Toy Association members.
This finalist list shows people’s love for Mattel’s goods. With their support and votes, the result will turn out positive finally.