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2021 ‘Toy of the Year’ Award Finalist List

Mattel tops the toy industry for the second year in a row with nine ‘Toy of the Year’ Award nominations across eight categories

Mattel, Inc., the world-famous toy company announced that the company’s portfolio of toys has received nine finalist nominations across multiple categories for The Toy Association’s 2021 Toy of the Year (TOTY) Awards. 

For the second year in a row, the company leads the industry in finalist nominations, with 2021 nominations including products from American Girl ®, Barbie ®, Cave Club ®, Fisher-Price ®, MEGA ®, and licensed toys. In total, more than 55 Mattel toys occurred on the TOTY nomination list over the last five years.

The full list of Mattel TOTY 2021 finalists includes:

American Girl® – 2020 Girl of the Year™ Joss’s™ Ultimate Collection – Specialty Toy of the Year

Barbie® Color Reveal™ – Doll of the Year

Cave Club® Fashion Dolls – Doll of the Year

Fisher-Price® #ThankYouHeroes Line – Action Figure of the Year

Fisher-Price® Imaginext® DC Super Friends™ Super Surround™ Batcave™ – Preschool Toy of the Year

Fisher-Price™ Imaginext® Pop-Up Gotham City™ Playset – Playset of the Year

MEGA Construx™ Halo® – Pelican Inbound – Construction Toy of the Year

Fisher-Price® Laugh & Learn® Grow-the-Fun Garden to Kitchen™ playset – Infant/Toddler Toy of the Year

Star Wars: The Mandalorian The Child 11″ Plush – Plush Toy of the Year

If you are a fan of Mattel, you will definitely familiar with the brands above. Their products are excellent in designs, their team never stops innovating too. They have a strong R&D team to support the continued innovation and development, so you will find their new ideas on the toy market now and then.

Kids love their items, because of Their design and playability. Parents prefer these brands, because of their reliable quality and Mattel’s sense of mission. So there is no doubt that products from Mattel will popular for so many years.


We will see winners in each category at the TOTY Awards virtual event on Friday, February 12, 2021. The result of the overall “Toy of the Year” winner and “People’s Choice” winner will come out at the same time.

Those announcements will be paired with the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame , which will include American Girl founder, Pleasant T. Rowland, as part of the Class of 2021. TOTY winners are decided by votes cast by retailers, media, consumers, and Toy Association members.

This finalist list shows people’s love for Mattel’s goods. With their support and votes, the result will turn out positive finally.

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The 8 Most Popular Fabrics For Doll Clothes​

When facing various fabric types on the market, how to choose the correct doll clothes fabric types welcomed by the market? 

What can you get from this PDF?​

Due to the long working experience in the doll toy industry, Doll Toy Craft Co.,Ltd know clearly what are the most popular fabric types for making doll clothes. So we prepared this PDF file for you, hope it works! It can help you:

  • Save 80% of your time and money on fabric sourcing, increase your working efficiency.
  • These are summarized from our thousands of cases, it will help you reduce trial and error costs.
  • It enables a wider products popularity and a bigger success.

Yes, these are absolutely our industry secrets, we share with you without reservation now. I wish our competitors will never find this page! 

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