Colorful hair color is a symbol of fashion and younger, which is welcomed among girls. Even for American Girls, they are changing.
In 2015, American Girl embraced children’s desire for personalized dolls by launching its Truly Me collection. Formerly known as My American Girl, the line gives kids the opportunity to craft a doll in their own image with different combinations of eye, hair, and skin color, along with a variety of clothing options. So far that’s been limited to naturally occurring hair colors, but to honor those children who dare to be different, American Girl’s Truly Me collection now includes rainbow-haired and purple-haired dolls.
Available now, the two new 18-inch Truly Me dolls were added “to provide even more opportunities for a girl to express herself and bring home a friend who brings out exactly who she is,” a press release from American Girl reports.