If you are in the doll industry and pay close attention to the industry trends, I am sure you’ve found exciting news about American Girl dolls already! It was on almost all the social media. Their one-of-a-kind new dolls with super amazing dresses were so impressive!
Here is the detailed news:
November 17, 2020 – American Girl, the beloved brand known for helping girls grow up with confidence and character, and a wholly-owned subsidiary of Mattel ® (NASDAQ: MAT), announced it has again teamed up with Swarovski ® crystals to create three stunning one-of-a-kind collector dolls just in time for the holidays.
The gorgeous gowns and complementary accessories took Swarovski couturiers over 330 hours to design and hand embellish more than 5,000 Swarovski crystals and crystal beads in 24 colors.
The American Girl Collector dolls auction starting today through November 25, 2020. You can find more information at Americangirl.com/auction. Receiving 100% of the auction net proceeds is the First Responders Children’s Foundation Toy Express program. They design these to spread joy to children of first responders across America during the 2020 holiday season. The bidding for each American Girl Collector doll starts at $5,000.
And if you want to know more detailed information about the three dolls, below are the descriptions of each doll.
2020 American Girl Sweet as a Rose Collector Gril Doll
This stunning brunette girl doll is decked out in a petal pink ballet-style ballgown blooming with delicate organza rosettes. Each flower is individually full of Swarovski crystals. The intricately beaded bodice and satin overskirt shimmer with more than 1,000 crystals and beads, making the doll sparkle no matter which way it spins.
Swarovski couturiers hand-embellish this exclusive outfit . It includes a one-of-a-kind, crystal-encrusted tiara plus sparkling bracelets and earrings. The Sweet as a Rose doll is on display at American Girl Place-Chicago on Michigan Avenue.
2020 American Girl Boho Chic Collector Doll
With long honey-colored curls and an empire-waist gown, this elegant doll sparkles with a modern bohemian flair. The ice-blue bell-sleeved dress has 2,200 hand-appliquéd Swarovski crystals and crystal beads, creating the dress’s spectacularly sparkly wavelike design. The sheer organza overlay is adorned with a web of metallic blue fibers for extra shimmer.
The look also includes a beautiful matching tiara and earrings. The Boho Chic doll is on display at American Girl Place-Los Angeles at The Grove retail and entertainment complex.
2020 American Girl Fuchsia Feathers Collector Doll
This glamorous one-of-a-kind ballgown and accessories feature lavish layers of fuchsia, pink, and pewter feathers on the full skirt, creating an ombre effect that beautifully sets off the doll’s long black hair.
1,400 colorful Swarovski crystals and crystal beads occur on the fuchsia satin bodice. Strands of sparkling crystals and beads adorn the matching tiara and earrings, as well as peek out from the feathered skirt, so the doll glitters from head to toe.
The Fuchsia Feathers doll is on display at American Girl Place-New York at 75 Rockefeller Plaza.
In addition, Mattel and American Girl are donating more than $1,000,000 in retail value of toys to the foundation’s toy express program. Meanwhile, they will distribute toys to thousands of first responder families nationwide through the end of the year.
After years of development, this world-famous doll company is getting more and more popular. It is not only because of the various products, but also what they have done for the people who need help.
A company with a strong sense of social responsibility should be respected by the public always. Now I know why there are so many followers all over the world.